Regional diversity and the opportunity to explore it are the themes of a new tourism brand launched in February by the Bunbury Geographe Tourism Partnership (BGTP). Themes of eclecticism and celebrating diversity ran through the launch event which encouraged guests to get lost and found in the city; a city previously marketed as “Where you are free to be”. The branding will be promoted through the hashtag BunGeo (#BunGeo) with the aim of inspiring visitors to seek out unexpected experiences and hidden gems in the region. The BunGeo logo was designed by former Bunbury resident Joel Pember from Juice Box using letters copied from signage found across the region.
Launch venues included Maker + Co, amongst street art behind the Bunbury Regional Entertainment Centre and in a tent on Bunbury’s water ski beach. BGTP’s Tourism Marketing and Development Manager Anissa Williams said the group wanted to capture visitor curiosity, guiding them from one great eyeopening experience to the next. Just as we transformed spaces and sent guests on a journey to find the essence of Bunbury Geographe, BGTP will be transforming Perth’s perception of our region as a tourism destination, she said.
The brand rollout campaign included a four-minute video, a new website and an inaugural Bunbury Geographe ‘Found’ magazine distributed through the South Western Times newspaper in March. The brand and campaign elements were officially unveiled by Member for Bunbury Don Punch representing the Minister of Tourism.